Google My Business Profile Optimisation for Better Google Maps Rankings

To rank better on Google Maps in 2025, you need a fully optimised Google My Business profile with complete services, service descriptions that include locations, regular updates, and 1 - 3 keyword rich reviews per week.

Add all your services under the “Services” tab, then write descriptions that mention both what you do and where you do it (for example, “Ceiling Fan Installation Brisbane Southside – Licensed electricians available for same-day bookings”). Post weekly updates with images named after your service + location (e.g., “Smoke-Alarm-Installation-Gold-Coast.jpg”) and overlay them with your logo, keyword, and phone number.

Finally, ask happy customers to leave reviews mentioning the service + location (e.g., “Best hot water installation in Sunshine Coast”). This combination boosts visibility, trust, and local SEO signals, helping your business dominate Google Maps.

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Why Google My Business Optimisation Matters

Your Google My Business profile is the digital shopfront for local search. When someone searches “SEO Ipswich” or “Plumber Logan near me”, Google Maps results are often the first click-point. Ranking in the top 3 “Map Pack” spots delivers the highest conversions.

Benefits of a fully optimised GMB profile:

Increased visibility in Google Search & Maps.
More calls and bookings directly from search.
Trust signals through reviews and accurate details.
Higher engagement via updates, Q&A, and photos.

👉 At FusionGrowth, we help Ipswich and QLD businesses maximise GMB to drive real leads.

Step 1: Add All Your Services

Go into your GMB dashboard → Services → Add Service.
Include every service you offer. Examples:

SEO Services Ipswich
Google Ads Campaign Management
Website Design Ipswich
Social Media Marketing Ipswich
Content Marketing & Copywriting
Google Business Profile Optimisation

Step 2: Write Service Descriptions with Locations

After adding your services, click back into each one and add a description. Include:

What the service is
Why it matters
Location keywords

Service: SEO Ipswich

Description: “Expert SEO in Ipswich to help your business rank on Google Maps and organic search. We focus on local optimisation, content, and Google Business Profile management so you show up when customers search for your services in Ipswich and surrounding areas.”

This makes your profile location-relevant without keyword stuffing.

Step 3: Post Google My Business Updates (1–7 Times Weekly)

Google favours active profiles. Posting weekly keeps you in the algorithm’s spotlight.

What to Post:

Promotions & seasonal offers
Case studies & before/after results
New blog articles (link to service pages)
Customer success stories
Service + location updates

Image Strategy:

Save file as Service-Location.jpg (e.g., SEO-Ipswich.jpg).
Add text overlay with: keyword, logo, phone number.
Keep branding consistent.

👉 Example Post:

“Looking for SEO in Ipswich that delivers leads? Our latest campaign helped a local plumber go from zero traffic to 40+ calls in under 3 months. 📞 Call FusionGrowth today.”

Image Strategy:

Save file as Service-Location.jpg (e.g., SEO-Ipswich.jpg).
Add text overlay with: keyword, logo, phone number.
Keep branding consistent.

👉 Example Post:

“Looking for SEO in Ipswich that delivers leads? Our latest campaign helped a local plumber go from zero traffic to 40+ calls in under 3 months. 📞 Call FusionGrowth today.”

Google My Business Profile Posting Example:

Step 4: Generate Google My Business Reviews

Reviews are a top 3 local ranking factor. Aim for 1–3 reviews weekly.

Best Practices:

Ask customers to mention service + location.
Example: “FusionGrowth helped my business in Ipswich with SEO and Google Ads. Within 2 months, I started getting calls directly from my website and Google Maps!”
Reply to every review with personalised responses.

Step 5: Keep NAP & Information Updated

NAP = Name, Address, Phone Number. Consistency across your website, socials, and citations is crucial.

Update regularly:

Business hours (include public holidays).
Phone number & email.
Website URL.
Photos & videos.

Step 6: Use Google My Business Insights

Check performance monthly:

Which services get the most calls?
What posts drive clicks?
Where are your customers searching from?

Use this data to double down on high-ROI content.

30-Day GMB Action Plan (Ipswich Example)

Week 1

Add all services + descriptions.

Post 3 updates with service + location images.

Ask 2 clients for reviews (mentioning service + location).

Week 2

Post 4 updates (mix blog share + client testimonial).

Add new images of office/team.

2–3 reviews requested.

Week 3

Post 5 updates (one daily).

Share a seasonal offer (SEO campaign discount).

1–2 reviews.

Week 4

7 daily updates with overlay images.

Launch video post (case study “SEO Ipswich Results”).

3 new reviews mentioning “Ipswich SEO” + location.

By the end of 30 days → your GMB is active, keyword-rich, and trusted by Google.

Multi-Platform SEO Extension Plan

Optimising GMB is step one. To dominate, extend content across platforms:

TikTok/Instagram Reels → “How to rank on Google Maps in Ipswich” (30-sec tips).
LinkedIn → Case studies for B2B clients.
Google Business Profile → Reuse same video as a post.
Email Marketing → Send monthly updates linking to new GMB posts.

This builds brand authority and signals consistency to Google.

When posting on GMB or your website, always link back to core service pages:

SEO Ipswich → fusiongrowth.com.au/seo-ipswich
Digital Marketing Ipswich → fusiongrowth.com.au/digital-marketing-ipswich
Website Design → fusiongrowth.com.au/website-design

Schema Recommendations

LocalBusiness Schema: Tie to FusionGrowth’s GMB CID, NAP, ABN, and logo.
Service Schema: For each core service (SEO Ipswich, Website Design Ipswich, etc.) link internally.
WebPage Schema: On each service page → specific to location keyword.
BreadcrumbList Schema: Improve crawl clarity (Home > Services > SEO Ipswich).
Person Schema (Author: Kieran Dakin): Boost E-E-A-T with author bio + image.