Facebook Ads That
Book Jobs,
Not Just Get Likes
Facebook ads, done properly, mean campaigns built in Meta Ads Manager with the pixel tracking every lead, audiences made from your real customers, creative that stops the scroll and a landing page that turns the tap into a call. Not a boosted post and a hope. I am Kieran, a one-person agency in Ipswich, and I run Facebook and Instagram campaigns for trade and service businesses across Queensland. Plan on $800 to $1,500 a month in spend plus my fee, first leads often within days, month to month with no lock-in.
To first leads, not months
Google rating, 8 reviews
Lock-in contracts
Why most Facebook ads burn budget
Boosting posts
Wrong audiences
No pixel, no tracking
Creative that blends in
Likes are a vanity metric. Booked jobs are the only number
Most Queensland businesses on Meta are boosting posts to a broad audience and calling it advertising. Reach goes up, the page gets some likes, and the quote book does not move. The money went to Meta and bought attention from people who were never going to hire anyone.
Meta works differently from Google. Nobody on Facebook is searching for a plumber at that moment. You are reaching homeowners from Riverlink down the Ipswich Motorway to the Brisbane CBD before they need you, then following up the ones who showed interest until the pipe bursts and your name is the one they remember. That takes a funnel, not a boost.
So I build the whole thing. Pixel first, then audiences, then creative, then a landing page, then weekly testing. If you want paid search as well, that is my Google Ads page, and if you want it all run together it is the multi-platform page. Organic posting lives under social media management.
What a proper Meta campaign has that a boost does not
A conversion goal
The campaign is told to find people who call or enquire, not people who tap likeAudiences built from your customers
Custom audiences from your enquiries, lookalikes of your best customers, retargeting for site visitorsCreative with a job to do
A real offer, real proof and one clear next step, made for a phone screenNumbers that mean something
Cost per lead and return on spend, not reach and impressionsA complete Meta system, built by one person
Six parts, every campaign, nothing bolted on later.
Audience research and structure
Your ideal customer by area, behaviour and intent. The right objective, budget split and audience layers from day one, so the campaign is learning the right thing from the first dollar.
Ask about your audience →Scroll-stopping creative
Headlines, primary copy and visuals written for your business with conversion as the only goal. Real jobs and real people beat stock photos every time on a phone.
See creative examples →Pixel and conversion tracking
Pixel installed, conversion events set up, every lead tied to the ad that produced it. You know exactly what each enquiry cost. Nothing launches until this is working.
Ask about tracking →Retargeting and lookalikes
Follow up the people who visited and did not call, and find more people like your best customers. This is where Meta earns its money, and boosting cannot do it.
Ask about retargeting →A landing page that converts
Paid traffic never goes to your homepage. A focused, fast page for the campaign with one obvious next step. If the site needs more, I do website design too.
Website design →Weekly optimisation and reporting
New creative tested, weak audiences pruned, budget moved to what converts, every week. Then one plain-English report a month: spend, leads, cost per lead, return.
See a sample report →From boosted posts to a real campaign, in my reporting
“$1,500 a month boosting posts, with almost nothing to show for it”
No pixel, no retargeting, no strategy, just boosted posts going to a broad audience that never converted. I rebuilt the whole approach: proper campaign structure, the pixel installed, custom audiences built, creative made to stop the scroll and a dedicated landing page. Combined with Google Business Profile work and local SEO, their enquiries tripled within 60 days.
Honest caveat: those are one client's numbers from my reporting at the time, not an average I promise everyone. Your cost per lead depends on your trade, your offer and your area, which is what the free audit works out.
Figures from my own client reporting · ask me and I will walk you through them
Enquiries per month, within 60 days of the rebuild
Return on ad spend, that client, my reporting
Cost per qualified lead, same client
Businesses customers need to see before they need them
Meta is for being remembered. It suits any local business whose customers decide slowly or on impulse, and it is weakest for pure emergency searches, which belong on Google.
Electricians and plumbers
Awareness with homeowners today becomes the booked job when something breaks next monthBuilders and landscapers
Project work needs a pipeline weeks ahead. Lead campaigns keep the quote book fullSalons, spas and clinics
Visual services sell on Instagram. Showcase the work to the right locals and fill the calendarCafes and hospitality
Local ads inside your delivery radius drive foot traffic and event bookingsNot sure Meta is right for you? Book the audit and I will tell you honestly, including when the better first spend is Google or your Google profile.
Spend to Meta,
fee to me, both up front
Two separate, transparent numbers. Ad spend goes directly to Meta and you own the ad account and the page. My management fee covers everything on this page and is quoted on the audit for your campaign size.
At a glance
- Ad spend: $800 to $1,500 a month to start for most Queensland service businesses, so Meta has enough volume to learn.
- Management fee: charged separately on top, quoted for your campaign size. No percentage games, no hidden extras.
- Included: research, structure, creative, pixel and tracking, landing page, retargeting, weekly optimisation, monthly reporting, direct access to me.
- Terms: month to month, no lock-in, you own the account, the page and every report. Prices plus GST.
What you get here that most Meta agencies skip
The pixel before the first dollar
Most agencies miss or half-install it. I will not spend your money until every call and form is being tracked back to its ad.
Original creative, not recycled templates
Written and briefed for your business, from your real work. Generic templates get scrolled past, and I am the one writing yours.
Retargeting from day one
Cold traffic only is how budgets die. The funnel, warm audiences and lookalikes are built in, not sold later as an upgrade.
Weekly, and me personally
Creative tested and audiences pruned every week, not monthly. You deal with the person who built the campaign, from Ipswich, a few minutes off the Warrego Highway.
Before you start
The straight answers, first line in bold if you are skimming.
How much should I spend on Facebook and Instagram ads?
For most Queensland service businesses, $800 to $1,500 a month in ad spend to start. Meta needs volume to learn, and under $800 the results are inconsistent. Spend goes straight to Meta, my management fee is separate on top, and I recommend a specific budget for your trade on the free audit.
How quickly will I see leads?
The first qualified leads can land within days, sometimes inside 48 hours of launch, but treat the first fortnight as a learning phase. Meta is collecting data on who converts. Results compound from week three as the audiences sharpen and the weak creative gets cut.
What is the difference between this and boosting a post?
Boosting is the most basic, least effective way to spend money on Meta. Limited targeting, no conversion objective, no retargeting, no lookalikes. A proper campaign uses the full Ads Manager, a tracked conversion goal, custom audiences and creative made to convert. The difference in cost per lead is not small.
Do Facebook ads work for a tradie?
Yes, when they are built properly, and trades are some of the best performers on Meta. You can reach homeowners in the areas you serve, in the right age range, who have shown interest in home improvement, before they ever search. Pair it with a fast landing page and the phone rings.
Should I run Meta and Google Ads together?
Yes if the budget allows, because they do different jobs. Google Ads catches people searching right now. Meta reaches them before they search and brings back the ones who visited and did not call. Together they are a full funnel, and I manage both as one plan.
Do you work with businesses outside Ipswich?
Yes. I am based in Ipswich, a few minutes from the Top of Town, and run Meta campaigns for businesses across Brisbane, down the M1 to the Gold Coast, up the range to Toowoomba and out into regional Queensland. Targeting is by area, so where I sit does not matter; where your customers sit does.
Stop boosting posts.
Start generating real leads
Book a free 30-minute audit with me. I will go through your current ads, pixel, audiences and creative, show you exactly where the budget is being wasted, and tell you straight whether Meta is the right move for your business. No obligation, no pressure, no sales pitch.
Month to month, cancel anytime, and you own everything I build and every report. Based in Ipswich QLD.
FusionGrowth
, Digital Marketing and SEO Agency · Ipswich QLD 4305 (service-area business serving Ipswich, Brisbane, Toowoomba and South East Queensland)Phone: 0418 490 664 · Hours: Mon to Sun, 9am to 9pm · Google Business Profile · ABN 16 760 922 488