Google Ads That
Fill Your Pipeline,
Not Just Your Report
Google Ads management means building and running paid search campaigns engineered for one outcome: booked jobs and qualified leads, with every dollar tracked. I am Kieran, a one-person agency in Ipswich, and I do it for trade and service businesses across Brisbane and Queensland. Plan on $1,500 to $2,000 a month in ad spend plus my management fee, expect the first leads inside 7 to 14 days, and it is month to month with no lock-in.
Days to first leads, typically
Google rating, 8 reviews
Lock-in contracts
Why most Google Ads bleed money
Wrong keywords
No conversion tracking
Traffic to the homepage
Set and forget
You are paying Google for clicks that never call
Most campaigns I audit make the same four mistakes. Broad keywords, no tracking, the homepage as the landing page, and nobody checking the account week to week. The result is a monthly bill from Google and no idea what it bought.
That budget could be producing real calls. A plumber out on the Warrego Highway, a builder in the Brisbane CBD or an electrician down the M1 on the Gold Coast does not need more impressions, they need the phone to ring from people ready to book. Built properly, from day one, that is exactly what paid search does.
Search first, then expand. I start with Search campaigns on buyer-intent terms, prove the conversion data, and only then add Performance Max or other formats once there is real data for Google to learn from. Not the other way round.
What good looks like
Every lead tracked to its ad
Calls, forms and bookings tied back to the exact keyword and ad that produced themBuyers, not browsers
Intent-based keywords and negatives that cut out the tyre-kickers before they cost you a clickA page built to convert
Paid traffic goes to a fast, focused landing page, never a generic homepageChecked every single week
Search terms pruned, bids adjusted, copy tested, so cost per lead keeps fallingFrom zero to leads in four steps
No long onboarding, no mystery. Here is exactly what happens, and what is included at every step.
1. Free audit
A 30-minute call with me, zero obligation. I review your existing campaigns, keywords, tracking, landing page and competitors and show you exactly where the budget is leaking.
Book the audit →2. Build and tracking
Nothing goes live until the measurement is right. Keyword and competitor research, campaign structure, ad copy, extensions, negative keywords, and conversion tracking for calls, forms and bookings.
Ask what is included →3. Launch and first leads
Campaigns go live on a dedicated landing page. Most clients see their first qualified leads within the first 7 to 14 days while I watch the account closely and fix anything that needs it.
Ask about timing →4. Optimise and scale
Every week, not every month. I check the data, cut waste, test new angles and compound the results. Every month you get a plain-English report showing spend, leads, cost per lead and return.
See a sample report →Real numbers from my own reporting
“Burning $3,000 a month with nothing to show for it”
That is how this client arrived. No conversion tracking, broad match keywords eating the budget, and every paid click landing on the homepage. I rebuilt the account from scratch: new keyword strategy, full tracking, a dedicated landing page and weekly optimisation. The results came within 45 days, and combined with SEO and Google Business Profile work the pipeline has not stopped filling since.
A Gold Coast electrician, Search-only campaign: around four qualified leads a week at about $61 a lead during the test window, tracked in my own reporting, before any expansion into other formats.
Both figures are from my client reporting at the time · ask me and I will walk you through them
Return on ad spend, Ipswich trades client
Cost per qualified lead, same client
Drop in wasted spend after the rebuild
Honest caveat: those are one client's numbers, not an average I promise everyone. Your cost per lead depends on your trade, your area and your competition, which is what the free audit works out.
Ad spend to Google,
management fee to me
Two separate numbers, both transparent. Your ad spend goes directly to Google and you own the account. My management fee covers everything else and is quoted on the audit based on your campaign size.
At a glance
- Ad spend: a minimum of $1,500 to $2,000 a month for most Queensland service businesses, so Google has enough data to optimise.
- Management fee: charged separately on top of spend, quoted for your campaign size. No hidden extras, no percentage games.
- Included: research, build, ad copy, tracking, landing page, weekly optimisation, monthly reporting, direct access to me.
- Terms: month to month, no lock-in, you own the ad account and every report. Prices plus GST.
What you get here that most agencies skip
Tracking from day one, always
Many agencies treat conversion tracking as an extra, or skip it. I will not spend your first dollar until calls, forms and bookings are being measured.
Weekly optimisation, not monthly
Monthly check-ins let waste run for weeks. I prune search terms, adjust bids and test copy every week so your cost per lead keeps dropping.
A landing page built for your service
Most agencies send paid traffic to your homepage. I build a focused page for the campaign, because that is where clicks become calls.
Before you start
The straight answers, first line in bold if you are skimming.
How much should I spend on Google Ads?
For most Queensland service businesses, a minimum of $1,500 to $2,000 a month in ad spend. Below that Google does not get enough data to optimise and you end up paying for guesses. Your ad spend goes straight to Google; my management fee is charged separately on top, and I will recommend a budget for your service and area on the free audit.
How quickly will I see leads?
Usually the first qualified leads inside 7 to 14 days of launch. That is the point of ads: SEO takes months to build, Google Ads puts you in front of buyers immediately. Results keep improving over the first 30 to 60 days as the data comes in and I cut what is not working.
Do I need a new website for ads to work?
No, but the page your ads land on has to be built to convert. Sending paid clicks to a slow homepage burns budget. I include a dedicated landing page in the setup, and if the whole site needs rebuilding I do website design too.
Should I run Google Ads and SEO together?
Yes, if you can. Ads bring leads now while SEO builds the organic traffic that lowers your cost per lead over time. Businesses running both end up paying less per lead overall, and I manage them as one plan, not two silos.
What is included in the management fee?
Everything: research, build, ad copy, conversion tracking, landing page, weekly optimisation, monthly reporting and direct access to me. No hidden extras. Month to month, no lock-in, and you own the ad account.
Do you work with businesses outside Ipswich?
Yes. I am based in Ipswich, a few minutes from the Top of Town, and manage Google Ads for businesses right along the Ipswich Motorway into Brisbane, out past the Gateway Bridge, down to the Gold Coast and up the range to Toowoomba. If you serve local customers and need the phone to ring, location is not a problem.
Stop paying Google for clicks
that do not convert
Book a free 30-minute audit with me. I will show you exactly where your budget is being wasted, what it would take to fix it, and whether paid search is even the right move for your business. No obligation, no pressure, no sales pitch.
Month to month, cancel anytime, and you own everything I build and every report. Based in Ipswich QLD.
FusionGrowth
, Digital Marketing and SEO Agency · Ipswich QLD 4305 (service-area business serving Ipswich, Brisbane, Toowoomba and South East Queensland)Phone: 0418 490 664 · Hours: Mon to Sun, 9am to 9pm · Google Business Profile · ABN 16 760 922 488